|This has been a tough year for all of us, whether due to having to socially distance ourselves from loved ones and families, schools being cancelled across the globe, or the financial impact its had on us and our businesses. If you’re a business owner, chances are you’re just doing your best to keep things afloat. One of the best ways you can improve your turn over is by increasing your in store sales. As many people have had their incomes reduced, or even lost their jobs, this may be more challenging than ever. Here are 4 tips for increasing your in store sales this year so you can get some #SalesOfTheMind and keep your business thriving. |
1. Think About Music
Music is such an important part of the human experience. Chances are you can hear a song and it takes you back to a specific place or moment. For me, one of those songs is Paper Planes By M.I.A., I decided to play it as I descended on a flight into Calcutta airport for the first time. Whenever I hear it, I’m instantly taken back to that special mix of feelings I had during the landing – excitement, nerves, apprehension and wonder about heading somewhere so new. Your clients are deeply impacted by music too, and you can use that to your advantage to encourage them to stay longer in your store, and hopefully feel more tempted to buy too. Using these tips you can use music to drive in store sales by ensuring that it is on target for your audience.
2. “Label’ your Client
Making your clients feel like they’re part of a group can do wonders for your sales. By labeling your clients as something, you’re grouping them together and making them feel part of a tribe. In a recent study in the Proceedings of the National Academy of Sciences it was shown that labeling people as ‘politically active’ made them 15% more likely to vote. How can you label your clients so that they’ll be more likely to purchase from you? Perhaps you’re a reusable straw company, and by labeling your clients as eco friendly, they may feel more inclined to be eco friendly by using reusable straws. What ways can you label your clients to drive sales, but also to create a sense of community and togetherness? This is something that we’re all craving, especially right now.
3. Don’t Forget Ads
Advertising is huge, but one of the ways you might be forgetting to advertise is close to free – and that’s in store on your radio. Superdrug saw an almost 24% increase in sales of products that had been advertise on their in-store radio. If you’re not playing in store ads, how much money are you leaving on the table? It’s a fantastic way to get people you know are already interested in your brand more interested in specific products. You can use it in combination with other sales tactics, such as promotions, in order to maximise your sales. The best part about it is any one who is already in your store has shown an interest in your brand, it’s your job now to. present them with solutions to their problems (meeting their need) and landing that sale.
4. Create a Sense of Scarcity
When we know something is limited, we’re much more likely to feel impulsive about purchasing. By creating a sense of scarcity you can make your products more desirable and people more likely to buy. You can do this by limiting the number of products, how long they’ll be available for or by making it clear that your current sale is about to end soon, after which the prices will jump back up.
We all need something special to boost sales and to get our businesses back to a good operation level. Hopefully these tips help you improve in store sales during these testing times.